Step 2 - Describe the design challenge

Write a short description of the design challenge, based on the insights you gained in step 1. Describe the client, the target audience, the problem statement and the goal.

Use the following elements to describe the design challenge:

Who is the client

Give a description of The Dutch Store

What is the problem statement

The problem states why a redesign is necessary

What is the target audience

Describe the target audience, for more information see the persona

What is the goal of the design challenge

What will be achieved with the redesign

The introduction should be no longer than 1 A4.